It wasn’t just a campaign tagline.

“Tested Tough” is a brand promise, the fuel that inspires Columbia employees to show up every day. It’s the red thread lacing through the company dna, and consequently, all of the brand content you’ll see spread across their marketing channels.

As the creative lead on Columbia’s global brand marketing team I was responsible for these stories; their development, creation, communication and authenticity— to the channel, consumer, product category and culture.

Every film below came with a social, paid & comms strategy and a global toolkit packed with short form video, product features, suggested copy, blog posts and photography. They were created in partnership with athletes, celebrity musicians, artists, filmmakers and agencies.